Work 

Yo! Magazine Rebrand


Yo! Magazine is an online platform dedicated to showcasing and amplifying the voices of Japanese Americans, providing a space for emerging voices to share their perspectives on a wide range of topics.
Role: Marketing Intern

Supported mentees in crafting new brand guidelines, consisting of a vibrant color palette, typography selections, and optimizing logo visibility.

Final Deliverables  

LOGO



Derivatives of the Yo! logo should keep the Yo! hiragana and the speech bubble with an integrated icon that represents the subsidiary brand. 




SOCIAL POSTS



We utilize these graphics to enhance our visual communication, intended to be featured on @itsyozine
They contribute a playful yet informative image to the brand. 
 


WEBSITE GRAPHICS  



As a brand focused on personalities and real-stories & experiences, use and reuse of certain graphical elements can help the user to understand which part of the organization they’re interacting with. 




 New Brand Guidelines  

AS OF JANUARY 2023





Original Brand Guidelines




LOGO COMPARISON



The updated primary logo should be used when there is ample space present. Primary logos are essential for clearly identifying the Yo! subsidiary and should be effective against colored backgrounds.

New
Old







maliaemiko@berkeley.edu

     

2025